face makeup

Types of face makeup

Makeup for the face comes in different types, and each has its purpose. Some face makeups are meant to cover blemishes and imperfections, while others are used to give the face a more attractive appearance.

• Foundation:

  Foundations are used to give the face an even skin tone. They come in different shades to match every skin tone. Some foundations are thicker and cover more, while others are lighter and give less coverage. Foundations also come in different forms, such as cream, powder and liquid.

• BB and CC creams:

  BB creams are beauty balms, while CC creams mean colour correctors. Both are lighter than foundations and offer a little bit of everything. They moisturise the skin, give it some colour and offer some sun protection.

• Tinted moisturisers:

  Tinted moisturisers offer light coverage and keep the skin hydrated. They are great for daily use when one does not want to wear heavy makeup.

• Concealers:

  Concealers cover dark circles under the eyes, redness, birthmarks and other skin discolourations. They come in cream, powder or stick form, just like foundations. Some concealers also brighten areas of the face, such as the middle of the forehead, the bridge of the nose and above the cheekbones, to give the face dimension.

• Highlighters:

  Highlighters make some areas of the face, like the cheeks, look fuller. They come in powder, cream or liquid form. Some highlighters have glitter to make them more appropriate for night use.

• Bronzers:

  Bronzers add colour to the face, especially to the areas that get sun exposure. They can make one look like they have a healthy tan. Bronzers also come in powder, cream or liquid form.

• Face powders:

  Face powders come in various shades and colours. Some are only meant to set the foundation so it does not get shiny or cake up in lines. Others are used to give the face colour, such as blush for the cheeks or bronzer for a tanned look. Some powders have colour while others are only translucent.

• Color correctors:

  Color correctors cover up dark circles under the eyes and other skin issues. They come in various shades to match every skin tone. Some correctors are thicker to cover more and lighter to cover less. Correctors also come in different forms, such as cream, powder and stick.

How to choose face makeups

Choosing the right face makeup can be overwhelming, considering the many options available. Here are some tips to help buyers make the right choice:

• Understand the skin type

  The first step in choosing face makeup is determining the skin type. Is the skin dry, oily, or a combination? Each skin type has its needs. For example, people with dry skin need hydrating face makeup, while those with an oily skin type need oil-free products. People with combination skin can use products that work on all the different skin types.

• Know the skin undertone

  The skin undertone is the color underneath the surface. It can be cool, warm, or neutral. Cool undertones have pink or blue hints, while warm ones have yellow or golden hints. Neutral undertones have a mix of cool and warm hues. Knowing the skin's undertone helps choose face makeup that looks natural and complements the skin tone.

• Choose the right shade

  When selecting face makeup, opt for shades that blend with the skin tone. Testing the shades on the face rather than the wrist is important since the two may differ. The correct shade will disappear into the skin without blending.

• Consider the formulation

  The formulation of the face makeup affects its performance and how it feels on the skin. Liquid foundations are versatile and can offer light to full coverage. Cream formulas are thick and ideal for dry or mature skin. Powder formulations are great for oily skin and help set makeup. Choose a formulation that meets the needs of the skin type.

• Check the ingredients

  Face makeups with skin-care ingredients like hyaluronic acid, glycerin, or vitamins are good. Avoid products with damaging ingredients or ones that irritate the skin. Common irritants include fragrance, alcohol, and harsh chemicals.

• Consider coverage

  The coverage of the face makeup affects the finish and how it looks on the skin. Light coverage products create a natural look and are good for even skin tones. Full coverage products hide blemishes, scars, or uneven skin tones. Choose coverage that meets the needs of the skin.

• Test the product

  Always test face makeup before buying it. Get samples or visit a store where one can try the products. Apply the makeup and wear it for a few hours to see how it looks and feels on the skin. Check if it oxidizes, its coverage, and how comfortable it is. Testing the product helps make an informed decision before buying.

How to use, install, and product safety

Using makeup for the face is an art that, when done right, can bring out the best in a person. The following are some basic steps to follow to achieve a perfect makeup application.

• Prepare the face

  The first step is to wash the face with a facial cleanser. This removes any dirt from the face and opens the pores for easier makeup application. A moisturizer can also be applied to help achieve a smooth finish. The skin will be prepped and ready for makeup application once done.

• Apply a Primer

  A primer is applied to create a base for the makeup. It helps smooth out imperfections, reduces the appearance of pores, and makes one’s makeup last longer. Makeup will slide off or become blotchy as the day goes by if no primer is applied.

• Apply Foundation

  Foundation is used to create an even skin tone. It is best applied with a brush or sponge in a downward motion from the center of the face outwards. Buyers should advise their customers to avoid applying foundation on the lips, eyelids, and under-eye area.

• Apply Concealer

  Concealers are used to cover dark circles, blemishes, and other imperfections on the skin. It is usually a shade lighter than the foundation. For a perfect finish, the concealer is blended with the foundation at the edges using a brush or sponge.

• Set with Powder

  Powder is applied to set the foundation and concealer. It absorbs any excess oil and gives the makeup a matte finish. One’s makeup will look caked on if no powder is applied. This is because the foundation and concealer will settle into the skin’s texture and pores.

Product Safety

As much as face makeup makes one look beautiful, it can also be a cause of concern if not used properly. The following are some safety tips to consider when using makeup products.

• Check the Expiry Date

  Every makeup product has an expiry date. It is usually printed or embossed somewhere on the package. The makeup should not be used if the expiry date has passed.

• Follow the Instructions

  Makeup products come with instructions on how to use them. These instructions are there for a reason and should be followed. For example, some makeup products can only be used on specific parts of the face, like the eyelids.

• Do a Patch Test

  As discussed earlier, makeup products contain different chemicals and ingredients that can cause allergic reactions. Doing a patch test before using the product is important to ensure it won't irritate the skin.

• Keep Makeup Away from Direct Sunlight

  Makeup products contain preservatives that help prevent the growth of bacteria. However, when exposed to direct sunlight, these preservatives break down, and bacteria start to grow in the makeup. Keeping makeup products away from direct sunlight is important.

Functions, features and design of face makeups

Makeup for the face has many features and functions that can be beneficial to the user. Below are some of those functions, features, and designs.

Function

• Coverage

  Makeup is used to cover blemishes, scars, dark circles under the eyes, and other skin imperfections. It gives the face an even skin tone and looks attractive.

• Highlighter and Contour

  Making the face 3D is possible with contouring and highlighting. Contouring makes the face look slimmer by adding shadows to the sides of the face, under the cheekbones, and on the jawline. A light, shimmery makeup is added to the middle of the forehead, above the cheekbones, and under the eyebrows to create a more dimensional appearance.

• Sun Protection

  Some face makeup products have a sunscreen with an SPF 30 or higher. It protects the face from the sun's UV rays to prevent sunburns, dark spots, and other skin diseases.

Features

• Long-lasting

  Makeup that lasts long does not wear off easily. It stays on the face for a longer time, usually 24 hours or more. This is great for people who work long hours or are always on the go.

• Waterproof

  Waterproof makeup does not run or smudge when exposed to water or sweat. It is great for those who work in humid conditions or have oily skin.

• Easy to apply

  Some makeup products come with a brush or sponge, making it easy to apply to the face. There are also face makeup stickers that can easily be placed on the face and removed when done.

Design

• Packaging

  Face makeup is designed in various packaging that is convenient for the user. Some types of packaging include tubes, compacts, pumps, and jars. Each packaging type is easy to carry and travel with.

Q&A

Q1. What are the trends in the makeup business?

A1. Products that serve more than one purpose are trending. For example, a lip and cheek tint is a good product as it reduces the number of products needed for a full face of makeup. Other trends include sustainable products and packaging, the use of AI technology, and virtual try-ons.

Q2. What are some innovative products in the makeup industry?

A2. Some innovative products include face powders that contain SPF and setting sprays with anti-aging properties. Other innovative products are highlighters with three different colors and lipsticks that change color according to body temperature.

Q3. What are some factors to consider when choosing a makeup supplier?

A3. Consider the supplier's reputation, product quality, and customization options. Also, think about the supplier's production capacity, delivery time, and communication style. Choose a supplier that offers good customer service and delivers orders on time.

Q4. Is it possible to get a sample of the makeup before placing a large order?

A4. Some suppliers offer samples to buyers upon request. The samples may be free or at a cost that the supplier will deduct from the bulk order. Getting samples allows buyers to assess the quality of the product before ordering in large quantities.

Q5. Do makeup suppliers offer products that are not tested on animals?

A5. There is a growing demand for cruelty-free makeup products. Many suppliers offer products that are not tested on animals. Some suppliers also provide vegan makeup products for businesses that cater to vegan consumers.

Popularity Trends

The web search volume for the keyword "face makeup" shows a notable decline, with an average monthly web search volume of 5,400, a three-month change of -18%, and a significant one-year change of -33%. Over the past 12 months, the data reflects fluctuations with peaks and valleys corresponding to specific months.

Analyzing the trends in detail, the web search volume for "face makeup" peaked in November 2023 at 8,100 web searches, which then normalized to 5,400 web searches from December 2023 to July 2024. A slight increase was observed in August 2024, reaching 6,600 web searches, but this was followed by a dip to 4,400 web searches in September 2024, before stabilizing back at 5,400 web searches by October 2024. This pattern suggests a seasonal influence, with spikes likely tied to holiday seasons or major retail events, followed by a return to baseline levels.

The data indicates that the keyword "face makeup" experiences significant variability, with notable dips and rises likely influenced by consumer behavior changes, market trends, and seasonal promotions. The substantial year-over-year decrease underscores a broader shift in consumer interest or market saturation that could be further explored for deeper insights.